redictable sales performance depends on behaviour under pressure, not on experience alone.

Sales roles operate in environments where targets, visibility and expectations continuously expose behavioural patterns. Interviews and CVs rarely reveal how someone behaves once commercial pressure increases. By then, correction becomes costly.

Organisations typically face risk when sales performance becomes inconsistent, client relationships deteriorate, or expected results fail to materialise despite strong profiles.

These outcomes are rarely accidental. They are behavioural.

The Sales Behaviour Risk Assessment evaluates behavioural patterns related to:

– response to targets and commercial pressure
– decision-making in sales contexts
– motivation drivers and demotivators
– consistency and follow-through
– interaction with clients and internal stakeholders

Behaviour is assessed for role suitability and risk, not for style or preference.